PRIVACY POLICY

 

MVLFA understands how important your information is and how it is used and shared. We appreciate your trust in us to handle it carefully and responsibly. This Privacy Policy describes how we collect and process your personal data through MVLFA websites, devices, products, services, online and physical stores, and applications that reference this Privacy Policy (collectively referred to as “BABY COBBLE Services”).

What Personal Data Do We Collect from Registered Customers?

 

We collect personal data to provide and continuously improve our BABY COBBLE products and services. The categories of personal data we collect include:

• Data provided directly: Any information you provide is stored in relation to BABY COBBLE services. You may choose not to provide certain details, but this might limit your ability to fully use BABY COBBLE services.

• Data collected automatically: We automatically collect and store certain types of data about your use of BABY COBBLE services, including interactions with content and services. Like many websites, we use cookies and other unique identifiers to gather specific data when your browser or device accesses BABY COBBLE services and other content provided by MVLFA.

• Data received from other sources: We may receive customer-related information from third-party sources, such as couriers who provide updated delivery details, which help us improve our records and ensure smoother order deliveries.

How Do We Process Personal Data?

 

Personal data is used to operate, provide, and improve the services we offer our customers.

• Purchasing and delivering products and services: Personal data is used to process and manage orders, provide products and services, handle payments, and communicate about orders, products, services, and promotional offers.

• Providing and improving BABY COBBLE Services: Personal data helps us improve functionality, analyse performance, correct errors, and enhance user experience.

• Suggestions and personalisation: We use your personal data to suggest features, products, and services that might interest you and to customise your BABY COBBLE experience.

• Fraud prevention and credit risk management: Personal data is processed to prevent fraud and abuse and to protect customer security.

• Legal obligations: In some cases, we collect and process personal data to comply with legal requirements, such as verifying sellers’ business information.

• Customer communication: We use personal data to contact customers via various channels, including phone, email, and social media chat.

• Consent-based processing: If we need consent for specific purposes, we will request it. You can withdraw your consent at any time, and we will stop processing your data for that purpose.

Is Personal Data Shared with Third Parties?

 

Customer data is a key part of our business, and we never sell it to third parties.

• Third-party service providers: We work with other companies and individuals to perform tasks on our behalf, such as delivering packages, sending mail and emails, analysing data, providing marketing support, processing payments, and offering customer service. These providers only have access to the personal data necessary to carry out their tasks and are required to process it in accordance with this Privacy Policy and data protection laws.

• Protection of MVLFA and others: We share account and personal data when required by law, to enforce our Terms of Use and Sale, or to protect MVLFA, its users, or third parties. This may include sharing information with fraud prevention or credit risk reduction organisations. If personal data is shared outside these circumstances, you will be notified and given the choice to opt-out.

• Transfers outside the European Economic Area (EEA): If personal data is transferred outside the EEA, we ensure it is done in compliance with this Privacy Policy and applicable European data protection regulations.

How Is Personal Data Secured?

 

MVLFA is committed to securing your personal data using encryption protocols during transmission.

• We adhere to Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.

• We implement physical, electronic, and organisational security measures to protect collected, stored, and shared data.

• Our security measures may require identity verification before disclosing personal data.

 

To help protect your personal information:

• Use a strong, unique password for your BABY COBBLE account.

• Log out when using shared devices.

• Prevent unauthorised access to your password by keeping your devices secure.

What Personal Data Can You Access?

 

You can access and manage your personal data via the “My Account” section of our website. This includes:

• Name, address, payment options, and profile settings

• Purchase history

• Communication preferences

• Recently viewed content

• Account notifications

 

If you have any questions about how we collect and process your personal data, you can contact BABY COBBLE Customer Service at info@mvlfa.com with the subject “Assistance”.

Can Minors Use BABY COBBLE Services?

 

Purchases on BABY COBBLE are restricted to Italian citizens aged 18 or older. Foreign buyers can only purchase if they are legally considered adults in their home country. If no such law exists, they must be at least 21 years old.

How Long Is Personal Data Retained?

 

We retain personal data as long as necessary to:

• Provide uninterrupted access to BABY COBBLE services

• Comply with legal obligations

• Maintain order history for future reference

EU General Data Protection Regulation (GDPR) – Legal Basis for Data Processing

 

Under GDPR, personal data processing must be based on a legal foundation, which varies depending on the specific processing activity:

• Contractual performance: When we process data to fulfil an order, provide services, or communicate about them.

• Consent-based processing: If we request your consent for specific purposes, you may withdraw it at any time.

Cookies

 

We use cookies and similar technologies for the following purposes:

• Functional cookies: To recognise you when you log in, store your preferences (e.g., language and currency), and improve security.

• Analytical cookies: To analyse how customers use BABY COBBLE services and improve them.

• Third-party cookies: Used by search engines, analytics providers, and advertisers.

 

You can manage cookie preferences via your browser settings or the “My Account” section on our website.

Reporting Suspicious Communications or Websites

 

We take phishing and spoofing seriously. If you receive a suspicious email, SMS, or call that appears to be from BABY COBBLE, or if you encounter a fraudulent website, report it to info@mvlfa.com with the subject “Phishing”.

Requesting Account Closure and Data Deletion

 

You can request permanent deletion of your BABY COBBLE account and associated data. A confirmation email or SMS will be sent, and you must respond within 5 days to verify your request.

 

🔴 Note: Once closed, your account cannot be recovered. If you decide to use BABY COBBLE services again, you will need to create a new account.